Inbound Marketing Certified

HubSpot Academy. Skills gained:

• Getting to Know Your Customer

• Creating Content for the Buyer's Journey

• Developing a Content Distribution Strategy

• Understanding Behavioral Marketing and Customer Segmentation

• Utilizing Marketing Automation and Artificial Intelligence

Writing in the Sciences Certification

Stanford University School of Medicine. Skills gained:

• Fundamental principles of effective writing and cutting clutter

• Write in the active voice; avoid turning verbs into nouns; choose strong verbs

• Sentence structure and writing strong paragraphs while avoiding plagiarism

• Making the writing process more efficient and more organized

• Format tables, presentations, and figures

Marketing Analytics and Measurement Certified

Google Career Certificates. Skills gained:

• Media planning and strategies

• A/B testing and data presentation,

• Google Analytics and Google Ads

• ROI and ROAS strategies,

• Optimization, data analysis, and data visualization

Email Marketing Certified

Google Career Certificates. Skills gained:

• Understand how email marketing fits into a digital marketing strategy

• Write compelling email copy, subject lines, and preview text

• Test, execute, and optimize an email marketing campaign

• Measure and analyze email campaign results

Social Media Marketing Certified

Google Career Certificate. Skills gained:

• Interact with Customers Online

• Digital marketing strategy

• Social media marketing strategy

• Audience communication

• Paid media advertising

• Marketing copywriting